A company only gets one chance to make a great first impression. With one email, Google was able to raise up new employee productivity by an impressive 25%.
In his book, Work Rules: Insights From Inside Google That Will Transform How You Live and Lead, Google's former SVP of People, Laszlo Bock outlined an internal pilot project to determine the most effective way to increase the productivity of their Nooglers (or new Google employees).
Google's new employee onboarding checklist for managers
The experiment included an email sent to managers the day before their new employee’s first day at work. To prepare managers for facilitating the orientation process, the email included the following checklist:
- Have a role-and-responsibilities discussion.
- Match your new employee with a peer buddy.
- Help your new employee build a social network.
- Set up onboarding check-ins once a month for your new employee's first six months.
- Encourage open dialogue.
This checklist of five tasks is simple and self-explanatory, emphasizing the importance of defining one’s role, connecting with one’s coworkers, scheduling check-ins, and encouraging discussion, but the results speak for themselves.
After the completion of the program, Google saw a 25% jump in productivity from their new hires. This outcome showed that both managers and their new reports saw value in a list that highlights the most important aspects of the onboarding experience.
Bock identifies the effectiveness of Google’s onboarding email experiment as due to the following factors:
- Avoiding the over-engineering of the onboarding process and thus avoiding overwhelming your managers. Rather than adding in every detail to the onboarding plan and making things complicated, the best approach is to condense steps down to the most critical and crucial tasks required to fulfill the goal of enhancing new employee productivity. Bock found that by “focusing on reducing the time-to-productivity, every other stat benefited. This includes engagement, satisfaction, and employee contributions." The email example is both timely and brief, allowing for easy implementation from management.
- Supporting the primary goal of the onboarding program, which is to help managers develop better relationships with their employees. Focus on setting the foundation, prioritizing the "must-haves" over the "nice-to-haves," by assigning just the core components for your managers to carry out in this orientation process with new hires. This then allows your management the freedom to innovate and create and customize their programs to their new employees.
- Dropping hints in the form of sending reminders and giving suggestions to managers ensure that they stay active in regards to the onboarding plan. Not only will this encourage managers to stay on track, they will also see improvement in the proactive participation and completion rates of all those involved in the employee onboarding process.
Over to you
The results of Google’s onboarding initiative can be easily replicated. It is integral for leadership to provide support to management to help them effectively lead their new hires on their first day. By improving the efficiency of the orientation process with a checklist, managers will have more time to focus on ensuring their new employees are off and running in their new role from the get-go.