Former ADP Sales Leader Joins Rise People to Expand Sales and Advisory Partner Program to Insurance and Benefits Advisors Across Canada

Vancouver, BC - May 1, 2018 - Rise People, a leading digital HR, payroll, group benefits and retirement savings software platform, today announced that Joe Amato, former Director of Sales, Western Canada at ADP, has joined Rise as vice president of sales.

In this role, Joe will be responsible for all direct and channel sales, applying his extensive experience to grow customer accounts and advisor partner relationships as part of Rise’s national partner program.

“We are very excited to bring an industry veteran onboard who has demonstrated great vision and leadership in the HCM software industry. As we take our next step forward, Joe will be driving our direct and channel sales to deliver Rise’s HRIS productivity and engagement tools and health and financial wellness products to businesses and their employees across the country,” said Rise’s CEO, Faiz Abdulla.

Over the last 15 years, Joe has built a solid reputation for building and leading sales teams to achieve excellence in the SaaS space. His broad based background and passion for enabling direct and channel sales teams to drive greater business value is the right formula for Rise’s success as it expands across Canada and beyond.

“Rise has built an impressive brand and excellent reputation in the marketplace, fulfilling a need to improve employee engagement, health, and financial management all in one convenient place through a modern, enriched employee experience,” said Joe Amato, VP of Sales at Rise. “I’m incredibly excited to take on this new challenge of expanding the company’s direct sales and national channel partner program. We are well positioned to grow our network of channel partners across the country to bring the benefits of Rise’s leading edge platform to more working people.”

About Rise People

Rise People is Canada’s first and only all-in-one people management platform. Rise offers a modern suite of HR, benefits, and payroll solutions that is used by thousands of employers across Canada. Rise is headquartered in Burnaby, Canada. For more information, visit and schedule a demo to see how Rise can give you more choice, convenience, and savings.

For media inquiries, please contact Janine Melenka at

Give your employees, and yourself, the experience we all deserve.

Book a demo