Sun Life Financial Canada’s Former Senior VP, Group Benefits Joins Rise People’s Advisory Board

VANCOUVER, BC — Rise People, a new digital HR and group health insurance platform, announced today that Brigitte Parent, formerly SVP of Group Benefits at Sun Life Financial Canada, has joined its advisory board.

Parent, named one of Canada’s Top 100 Most Powerful Women by the Women’s Executive Network, brings extensive strategic group and individual insurance experience to Rise.

“Having Brigitte on our advisory board will take Rise to new heights. She brings a wealth of knowledge and passion to everything we are trying to accomplish in this rapidly, ever-changing domain,” said Faiz Abdulla, CEO, Rise People. “I am confident that her leadership will contribute to our mission to inspire, educate and equip people for health and financial wellness. Brigitte is truly an authority in the space and we are very excited to have her on board.”

“I am thrilled to be joining Rise’s advisory board and look forward to helping this innovative Canadian business in its next stage of growth,” said Parent. “I am deeply passionate about Rise’s mission and cutting-edge approach to technology…This is making a difference in the lives of Canadian employees and I’m looking forward to helping shape the business as it continues to expand.”

Having joined Sun Life in 1995, Parent has extensive experience as a senior leader for both its Canadian and global businesses. Most recently, she served as Senior Vice-President of Group Benefits. Parent was also Senior Vice-President of Individual Insurance and Wealth for Canada where she was responsible for the manufacturing and distribution of insurance and wealth management products and solutions.

In 2015, Parent was recognized as one of Canada’s Top 100 Most Powerful Women by The Women’s Executive Network, where she received the RBC Champions Award to recognize the difference she has made in helping advance women in the Canadian workplace.

About Rise People

Rise People is Canada’s first and only all-in-one HR, benefits and payroll platform. Rise offers a modern suite of tools across HR, benefits and payroll that is used by over 30,000 employees. The company is headquartered in Vancouver, BC, Canada. For more information, visit



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